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September Luncheon
Sept 11 | 11:30AM-1:30PM
Benson Hotel, Portland |
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Professional Development Workshop Sept 25 | 5:30PM-7PM
Ecotrust Building,
721 NW 9th Ave |
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October Luncheon - Lunch With Bruce Tait
Oct 9 | 11:30AM-1:30PM
Benson Hotel, Portland |
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Thank You Platinum Sponsors
Thank You Gold Sponsors
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EVENTS
We’ve got exciting new speakers, workshops, and networking events lined up for the 2007-08 year.
Luncheons will continue to be held on the second Tuesday of the month.
Professional Development Workshops will take place quarterly and they will feature broader interest topics.
Networking events will take place quarterly (during months when there are no PD Workshops scheduled) and they will include other marketing-related groups such as PRSA, PAF, AIGA and more.
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MEMBER-ONLY LOCAL ONLINE DATABASE
We’re making it easier for you to find local AMA members. In addition to the national member database, you will also have access to AMA Oregon’s online directory. Watch for more details. |
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THE MARKETING EXTRA
We’re expanding the Marketing Moments section of the Pulse to include the Marketing Extra. Look for local and national trends, marketer profiles, hot topics and more! |
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OPPORTUNITES TO GET INVOLVED
Get the most out of your AMA membership!
Fall is the perfect time to plan for success. Contact AMA HR Chair Erica Poff and we’ll get you plugged in to the action.
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Michael Thompson,
Market Accelerators |
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Eric Gregg
AMA President
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President’s Message
Technology is continually changing the way we reach consumers with our marketing messages. Even a mere 20 years ago, we might have been able to reach the vast majority of our target market with ads on the big 3: television, radio or newspaper. There were typically a handful of options in any of the mediums and they each reached a large percentage of the population.
Fast forward to today’s marketing environment. Just when I feel like I have taken our company’s online presence from 1.0 to 1.1, I’m told that web 2.0 is as out of style as the bright orange tie in my closet (it’s there, you can ask my wife). Web 3.0 is where the technologically savvy marketer is headed. As for the big 3? Television has been tivoed, radio is commercial free on the Internet or through satellites, and with the immediate news release of RSS, newspapers are often quite literally, yesterday’s news. While all can be effective for the right audience and the right product or service, it is clear that the savvy marketer also must have a clear understanding of how to utilize other marketing avenues.
Now, more than ever, the power is with the consumer. Technology has enabled us, as consumers, to be more selective about what marketing messages we allow and what we filter out. This places the burden on the company and the marketing it produces to be engaging, focused and delivered at a time and in a format the consumer wants.
Steve Gehlen, architect of the Internet Strategy Forum, is bringing another event to the Portland market addressing the complexity and opportunities provided by the technologies available today. Invergence 2007 will bring together thought leaders and practitioners to explore the emerging interactive convergence that affects marketers on a daily basis. It is sure to be a valuable experience for those attending, and AMA-Oregon is proud to be an association partner for the event, offering a significant discount to our membership. Click here for more information on this event.
AMA-Oregon is working hard to provide you with opportunities and resources to help you navigate these waters and I welcome any suggestions or comments on how best to deliver value in this area at egregg@iloyalty.net.
Best –
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Susan Federici
AMA Newsletter Editor
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Editor's Note
Even though it's August, and the laziest days of summer are still ahead of us, here at the AMA things are starting to roll into action for a dynamic fall. The newsletter, for example, is introducing a new feature, Sponsor Spotlight, in this issue. The Sponsor Spotlight will appear in most of the coming year's monthly newsletters and profile one of our chapter's Platinum Sponsors. Each Spotlight will describe the type of business the sponsoring company is in, explore why the company chooses to be an AMA Platinum sponsor and offer a short case study demonstrating why the sponsor is in the forefront of its industry.
This month's Sponsor Spotlight focuses on Market Decisions Corporation, a primary market research firm with offices in Portland. I interviewed Marlene Holm, Account Executive with Market Decisions, for this month's Spotlight. Besides working for Market Decisions, Marlene is also very active within the AMA, serving as the Chapter's Research Chair. The intensity of Ms. Holm's passion for her company and her work is very clear, and very impressive, as she answered my questions.
Enjoy this Newsletter and the rest of your Summer!
About the Editor: Susan Federici is Principal of Federici Business Group. She can be reached at susan@federicibusiness.com. |
Bob Beaulaurier
Senior Partner,
Market Decisions
www.mdcresearch.com
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Sponsorship Spotlight:
Market Decisions Corporation
Platinum Sponsor Since
2004
Market Decisions Corporation was founded in 1978 by Phillip Cartwright as a full service primary market research consulting firm. Market Decisions is passionate about creating and executing dynamic research solutions that get actionable results for their clients. With their highly customized, high-touch research solutions, Market Decisions brings clarity and understanding to their clients around the globe. Market Decision is in the enviable position of being big enough to take on large projects, yet flexible enough to offer scalable research solutions to meet the needs of smaller organizations.
Market Decisions is a sponsor for AMA because it feels that it is important to stay involved in the local business community and giving back to the community. Furthermore, the AMA promotes best business practices, and this raises the level of quality and ethical standards for everyone. One of the benefits Market Decisions feels it receives from its AMA sponsorship is increased awareness of itself as a premier market research consultancy with top quality services. Also, sponsorship of the AMA, in particular, is a way for the company to stay connected to other influential leaders. Market Decisions sponsors the Product Development and Management Association here, in Oregon, too.
THANK YOU MARKET DECISIONS CORPORATION!
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The Programming Committee Needs YOU!
Our Programming Committee is looking for dedicated, energetic volunteers to help ensure that this year’s annual conference, professional development opportunities, and luncheons are outstanding. If you have any interest in getting involved in the AMA this year, please consider one of the following volunteer opportunities:
Annual Conference Chair and Committee
The conference isn’t until May, so there's plenty of time to prepare, but we need to get started soon. The first order of business is to identify the conference chair and vice chair (or co-chair) who will lead the way on this year’s event! The Chair is responsible for setting the vision for the event: the topic, the speakers, the venue, etc. The Vice Chair or Co-Chair will be in charge of the logistics of the event. (S)he will take the vision of the event and make it happen (lots of event planning details). If you’re ready to make a significant volunteer commitment that results in an exceptional event, this is the perfect opportunity.
The Chair and Vice Chair can’t do it alone. We’re also looking for Conference committee members to help make sure the conference blows people away. The job duties here are mid-level – if you’re interested in having a big impact but don’t want to be the lead, join the team!
Professional Development Co-Chair
The Professional Development series will be held quarterly this year, instead of monthly. Events will be on Tuesday nights at the EcoTrust bulding in the Pearl. We have a chair for this committee, but we're seeking a co-chair to help tackle the responsibilities. Duties are mid-level and include securing speakers, working out logistics with the venue and ordering food for the event.
Programming Vice Chair
Our Programming Chair needs a partner to drive the Programming committees (Luncheons, Professional Development, Conference, Networking, and Special Events). The purpose of this role is to keep in touch with all of the individual committees and ensure that we are on goal and meeting our deadlines, and to attend events when the chair cannot. Duties of this high-level role will include periodically meeting with different committees, stepping in to help certain committee chairs when they need some support, helping to find speakers, etc.
Please contact Erica Poff, Human Resources Chair AMA, at erica@synotac.com if you are interested in getting involved.
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Announcements
inVerge 2007
An immersive 2 to 4-day experience starting on September 6 that focuses on emerging interactive convergence [invergence] dynamics manifesting as various global business trends including: media platform integration, brand integration, collective intelligence, participatory culture and mass collaboration.
Dates: September 6 - 7, 2007 (Thursday & Friday)
Attendees are invited to stay Saturday and Sunday the 8th and 9th for the other events that your Inverge pass gives you access to.
Location: The Gerding Theater at the Armory, Pearl District, Portland, OR, USA
Registration Fee: Starts at $495
AMA Members receive a $100 discount - use "AMA" code.
Click here for more information on this event.
Discovering Your Bulls-Eye Marketing Message
Thursday, September 13, 2007 Program 4:00-6:30 p.m.
Are your sales results inconsistent? Is your referral engine sputtering? Do you wonder if your marketing materials are hitting the mark? How do you know for sure that you're saying the right things to the right people? Do you wonder why more people aren't banging down your door?
Crafting the right message is the key! At this event you'll learn five critical ingredients to develop your perfect marketing message. We'll uncover the three power elements to turbo charge your referral engine. Discover the most persuasive message secret (and it's probably missing from your message right now). This is the second in the Bulls-Eye Sales & Marketing Series designed to help you grow your business and build a world-class organization. Small and medium-sized organizations alike will benefit from this engaging and insightful session.
Moderator: Bill Dolan, Spirit Media
Speakers: Michael Thompson, Market Accelerators (American Marketing Association - Oregon), Jeff Schneider, Sandler Sales
Thursday, September 13, 2007 Program 4:00-6:30 p.m.
Doors open at 4 p.m., presentation begins at 4:15 p.m.
Location: Portland Business Alliance 200 SW Market, Lobby Level Conference Room
Networking & Appetizers afterwards
Series Sponsors: West Coast Bank, Regence
Wine will be served prior and after the discussion
Food and networking will immediately follow the presentation
Pre-registration required: Members: $20, Non-Members $30 Registration for this Event will close at 3:00 September 13, 2007 However, you can still attend by registering and paying at the door.
We value your opinion
The AMA strives to offer topical resources to help in your professional development and career advancement in today’s competitive environment. We want to make sure we are serving your interests and adding value to you. Tell us how the AMA has helped you and how we can improve. We would love to hear from you.
Let us hear about it!
Have a topic to share with fellow marketers? Submit an article or case study to be featured in our next newsletter.
AMA Pulse Archives are available online - click here to view past editions.
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