|
| |
|
Kevin Hohnbaum
AMA President
MAX entry deadline is January 12!
Help your team
get some of the recognition they deserve!
|
|
President’s Message
My wife says I’m a hopelessly sentimental. I’m sure she’s right. One of my favorite gifts this season is John Maxwell’s book, “The 21 Irrefutable Laws of Leadership.” In the first chapter Maxwell talks about “The Law of the Lid.” Maxwell states, “Success is within the reach of just about everyone. But…personal success without leadership ability brings only limited effectiveness.”
As we begin a new year, my sentimentality kicks in andI can’t help but take a few moments to reflect on the many terrific folks that I’ve been blessed to know and work with this past year. I stand in awe at the effectiveness of the leadership that I’ve seen at work in AMA Oregon. The AMA board and committee volunteers are an incredible group of extremely talented and bright people who willingly give the AMA hours of their personal time and energy. Thank you to each of you for all you do. You have all demonstrated true leadership, and I look forward to serving with you in 2007!
If your new year’s resolution involves stepping into some new roles and accomplishing personal growth and leadership skill development, please drop me a note – Khohnbaum@PortlandTribune.com, and we’ll get you plugged into a dynamite team!
See you at an AMA event soon!
|
Jane Rosen
Visit Jane's web site
Diana Jordan
Visit Diana's web site
|
|
Jane C. Rosen, author of My Life as a Corporate Goddess
Diana Jordan, award-winning broadcast journalist
Time and Location
11:30 a.m.- 1:00 p.m.
The Benson Hotel
309 SE Broadway Portland, OR 97205
Topic:
It’s a fact: companies with more women in senior management positions financially outperform companies with fewer women at the top. In other words, more women in senior leadership makes good business sense. Indeed, today’s global market requires a new approach to leadership. Skills such as collaboration and focusing the team on a shared goal are essential and just happen to be the very skills that women managers are noted for.
In the marketing arena in particular – where women tend to outnumber the men and where the customer with the purse strings is usually a woman – the balance of perspective necessary for success rests in your ability to also balance gender in senior management. Too often, however, an imbalance is clearly visible in ill-directed ads, campaigns that miss the mark and other activities that yield poor return on investment.
Pricing:
Member - Regular Rate: $30
NonMember - Regular Rate: $45
Students - $15
|
AMA Professional Development Workshops are designed to be a hands-on learning experience.
PDW presenters Bill Dolan and Anne de Rock from Spirit Media share insights into working with clients who have high expectations.
|
|
The American Marketing Association’s traditional breakfast workshops have moved to a new location and new time! Our Professional Development events devoted to those marketers still thirsty for knowledge and new insight are now held on the first Tuesday of every month from 5:30 -7:00 p.m. at the Ecotrust Building located in the Pearl District
In addition, we want to give YOU a chance to take advantage of FREE advice on your particular concerns and questions at these events. By emailing your topical questions to questions@ama-pdx.org you can help define exactly what is discussed at the upcoming workshop.
PIZZA, BEER AND PEER-TO-PEER ADVICE…WHAT MORE COULD A MARKETER ASK FOR!
For more information on upcoming AMA Professional Development Workshops, visit the AMA web site at
http://www.ama-pdx.org/event/
|
Featured Volunteer Opportunity
AMA’s Community Relations Committee is looking for Project Managers! Lead a motivated team of marketers on marketing projects for local non-profits.
Responsibilities include:
- Serve as the liaison between AMA, partnered non-profits, and skilled marketing volunteers.
- Help the volunteers succeed, help the non-profit managers stay accountable, provide information and needs in a timely manner, and help facilitate the project stages with all involved.
Time commitment: Manage just one project at a time – two hours per week (or less)!
Contact Katy Hagert, at katy_hagert@marketstrategies.com, if you are interested in joining our team of volunteers!
Please visit the AMA Oregon web site for all current volunteer opportunities.
http://www.ama-pdx.org/about/Volunteer.aspx
|
Michael Thomas,
Asst Account Exec
HMH
|
|
Volunteer of the Month
An AMA member for more than two years, Michael has served on AMA’s professional development committee for nearly half of that time. As volunteer for the professional development committee, Michael shares in the responsibility of leading designated monthly programs. This involves everything from procurement of an interesting topic and notable speaker, to room arrangements and promotion of the events. Michael enjoys his involvement with AMA because it gives him an opportunity to meet many great people, enhance his marketing skills, and network with marketing professionals in the Portland area.
Michael works for HMH as an assistant account executive. HMH is a creative marketing communications agency that offers a wide range of services including brand strategy, advertising, graphic design, public relations, interactive, media buying and production. HMH has offices located in Portland, Oregon, and Charlotte, North Carolina.
When asked what he does outside of work and AMA activities, he comments, “I spend my time with my wife, Amy, our moody cat, Figgy, and our chubby Pug, Herbie. I also LOVE attending Oregon State football games, reading and exercising, although I am far from a gym rat.”
Thank you Michael for sharing your time and talents with AMA!
|
Thank You to New and Renewing Members
We would like to welcome the following new members who joined and the current members who renewed their membership to AMA Oregon since the last newsletter was published.
New Members
Jeff Grillo, Waggener Edstrom
Beth Heinrich, Portland Art Museum
Shannon Manuel, PECI
Kristin McKinney, Index Q, LLC
Lee Weinstein, Nike, Inc.
Renewing Members
Christopher Hein, OSF International Inc
Linda Sandahl, Battelle Pacific Northwest Natl Lab
Steven Schafer
|
Leo MacLeod
Principal
Mainspring Marketing
|
|
Marketing to Influencers
Any decent public relations plan will include reaching so called “influencers,” the handful of people whose opinion counts much more than others, who can drive buzz, establish credibility and ultimately influence purchase decisions more effectively than a multimillion dollar ad campaign. Typically, editors and industry analysts accounted for most of the names on an influencer list. While it was nice if you can think to send the release to other influencers but you could get a terrific bang by focusing mostly editors and analysts.
That’s changed, says Nick Hayes of Influencer50, a firm that specializes in influencer marketing, at a recent American Marketing Association luncheon. Media and industry analysts have shrunk in importance to less than half of all available influencers. Consumers and businesses just don’t put as much stock in their opinions as they previously did. Research has indicated that consumers are listening to other people to shape opinion. In some cases, 80% of sales can be tied to as few as five influencers.
So who are these influencers? Chances are true influencers may not even be on your radar. Hayes and his company has mapped out 23 different types of influencers, including current customers, past customers, fellow employees, colleagues who work within a similar industry, industry association heads, consultants, authors, resellers, academics, purchasing groups, and other special interest groups. These people stand between you and your ultimate target: the C-level executives who buy your product or service. They have their ear and attention.
Hayes says the challenge is these people are elusive to marketers: they are not the customer; they don’t conveniently identify themselves as “influencers;” they don’t appear on any special mailing lists you can buy; and while they are often utterly invisible to the sales process, they are absolutely crucial to sales.
|
Marketing Moments
If your company’s policy is offline-only in terms of direct sales, how would you effectively use the Web site to drive prospects to the call center and retail outlets? Just in time for all those New Year’s resolutions, see how one dieting program marketer is using a Web-to-phone system to not only dramatically improve conversions but also better track customers and prospects ... not to mention synching up national marketing with stores to give the campaign a truly local feel.
Find out what 3,637 marketers revealed about the latest in email marketing. Highlights include: What email tests work best, list growth rates by industry, and how to improve delivery.
|
Announcements
AMA February Professional Development Workshop
February 6, 2007
5:30 - 7:00 p.m. |
Ecotrust Building
Topic: How to Ensure Your Marketing is Culturally Correct
Speaker:
Chanin Balance, viaLanguage
Watch for details.
AMA February Luncheon
February 13, 2007
11:30 a.m. - 1:00 p.m. | The Benson Hotel
Topic:Trail Blazers on the Courts – and on the Web
How the Portland Trail Blazers are Using Online Marketing to Reconnect with Fans
Speaker: Dan Harbison of the Trailblazers
Watch for details.
Marketing Awards of Excellence (MAX)
February 22 2007
4:30 - 8 p.m. | The Portland Art Museum
The AMA strives to offer topical resources to help in your professional development and career advancement in today’s competitive environment. We want to make sure we are serving your interests and adding value to you. Tell us how the AMA has helped you and how we can improve. We would love to hear from you.
Have a topic to share with fellow marketers? Submit an article or case study to be featured in our next newsletter.
|
|
|
"Marketing Pulse" is a monthly publication of the American Marketing Association - Portland, Oregon Chapter
Visit us at www.ama-pdx.org
P.O. Box 82 , Portland, OR 97207 | Phone: 503.222.9204 | Email: info@ama-pdx.org |
|
|
|
