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Eric Gregg
AMA President
Whether you are just out of school, or at a senior level in your marketing organization, the AMA can help you find a way to get involved and give back to the marketing profession.
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President’s Message
July. The mid-point of most people’s year, and yet, at the AMA it is the start of our new year. The previous board year crescendoed to completion with record-setting satisfaction for our Forward 07 conference on sustainability and innovation in May, and a candid discussion on crisis communication with Jet Blue at the June luncheon. These top-level programs were the direct result of diligent efforts by last year’s President, Kevin Hohnbaum, as well as the entire board and more than 40 active volunteers.
What do the next 12 months have in store?
Our goal is to simply continue providing you, Portland and Southwest Washington’s community of marketing professionals, with the highest quality programming, networking and business development opportunities available in the Pacific Northwest.
Over the next few months, you will see a few changes in your AMA, and many things that will remain the same. You will see our commitment to excellence conveyed through luncheon and evening programs with the top experts and companies within the field of marketing. You will see a commitment to building and facilitating the largest multi-discipline marketing community in the state through our unique networking and business development opportunities. Finally, you will see us continuously striving for excellence in execution in every area of our ongoing relationship; from membership to programming; from our communication with you to our annual MAX awards.
To achieve these goals, we need the efforts, ideas and commitment of top marketers in the region. Whether just out of school, or at a senior level in your marketing organization, the AMA can help you find a way to get involved and give back to the marketing profession. Please look for opportunities to become active in the organization. Whether you make it a point to attend one of our programming events, volunteer to help with one of our committees, or just contribute ideas to the greater marketing community; every bit helps. Please feel free to email me at egregg@iloyalty.net if you would like to get more involved and I would be happy to introduce you to one of the many outgoing, energetic volunteers who work so hard to make this organization a success.
Best – Eric Gregg
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The 2007-08 AMA Oregon Board of Directors
is already working hard to make sure this year is the best ever!
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Susan Federici
AMA Newsletter Editor
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Editor's Note
Hello and Good Day!
I am Susan Federici, the in-coming editor for the monthly Newsletter. I am pleased to succeed Monica Santi, 2006- 2007 Newsletter Editor. Thank you, Monica, for setting a high standard for me to follow. Monica will continue her AMA activities as Communications Coordinator for special events.
We are contemplating a few changes to the content of this newsletter that will bring the AMA membership closer to the people and organizations that keep the Oregon Chapter humming. I'll have more to tell you after the July Board meeting.
I do have some news today from Rajita Kaundin, the out-going Membership Chair about the Spring membership drive. About forty new members signed up during the drive. No one won the trip to the beach this year. Kudos, Rajita!
Sincerely,
Susan
About the Editor: Susan Federici is Principal of Federici Business Group. She can be reached at
susan@federicibusiness.com.
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Featured Article: Sustainability Doesn’t Cost; It Pays
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Interface, Inc. Goal
To be the first company that, by its deeds, shows the entire industrial world what sustainability is in all its dimensions: People, process, product, place and profits — by 2020 — and in doing so we will become restorative through the power of influence. |
Attendees to the AMA conference held in May were treated to a day packed with information and inspiration. The morning keynote speaker, Ray Anderson, CEO of Interface, shared insight with us based on the belief that sustainability doesn’t cost; it pays.
Anderson told the AMA conference audience that he didn’t give much thought to Interface’s impact on the environment until he learned customers were asking what the company was doing for the environment. After self-admitted deep thought and soul searching, Anderson challenged employees to make Interface a restorative company.
Since 1994, when Interface embarked on its mission to have a net zero impact on the environment by 2020, they have seen a 60% absolute tonnage reduction in green house gases. Share price has gone from $2 to $17 which shows that efforts have a positive effect on the corporate bottom line as well as the environment.
What does sustainability mean to marketers? Consumers are concerned about
global warming
and are taking action to minimize their impact on the environment. Consumers are also interested in what companies are doing. We as marketers are in a position to lead those discussions in our companies and to communicate successes to our customer base.
Anderson cautioned the audience to be aware of green-washing—just talking, not doing. We as marketers have an ethical responsibility to ensure that the messages we communicate are authentic.
For more information about Ray Anderson and Interface, visit www.interfaceinc.com.
About the writer: Monica Santi is a partner and project manager with AMP Marketing and Communications. She can be reached at monica@ampmarcom.com. |
Marketing Moments
The Top 5 Best (and Top 5 Worst) Things About Landing Pages
by Scott Brinker,
June 26, 2007 from Marketing Profs
Landing pages have become the Omega-3's of Web marketing: If you're not using them and optimizing them ad infinitum, you're squandering your online ad dollars. Or so the landing page optimization crowd would have you believe.
Like most good ideas that get hyped into panaceas, landing pages have grown larger than life, overshadowing the real source of value—a respondent's holistic landing experience.
Transparency Tyranny Vs Transparency Triumph
Article from Trendwatching
Old economy fog is clearing: no longer can incompetence, below-par performance, ignored global standards, anti-social & anti-eco behavior, or opaque pricing be obscured. In its place has come a transparent, fully informed marketplace, where producers have no excuse left to underperform. TRANSPARENCY TYRANNY for some, TRANSPARENCY TRIUMPH for others.
Find out what’s next for the by now ubiquitous transparency of recommendations and prices, but also for transparency of intention, of advice, of best of the best.
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Announcements
Internet Strategy Forum Executive Summit
The Executive Summit—sold to capacity for the past three years—is the premiere annual conference and is open to all. The theme is Web 2.0: Social Strategies. Conference attendees will engage with our executive speakers from Yahoo!, CNET, FedEx, IBM, WebTrends, Intel, Adobe, One Economy Corp. and more, who will share their insights and ideas on how to best leverage the Internet and integrate it into overall business strategy.
Thursday, July 19th, 9:00am - 5:00pm -- MAIN PROGRAM
$215 - Association Member Registration
$235 - Standard Registration
Friday, July 20th, 8:30am - noon -- OPTIONAL: Internet Strategist Career Symposium
$55 - Association Member Registration
$65 - Standard Registration
Click here for more details
The AMA strives to offer topical resources to help in your professional development and career advancement in today’s competitive environment. We want to make sure we are serving your interests and adding value to you. Tell us how the AMA has helped you and how we can improve. We would love to hear from you.
Have a topic to share with fellow marketers? Submit an article or case study to be featured in our next newsletter.
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"Marketing Pulse" is a monthly publication of the American Marketing Association - Portland, Oregon Chapter
Visit us at www.ama-pdx.org
P.O. Box 82 , Portland, OR 97207 | Phone: 503.222.9204 | Email: info@ama-pdx.org |
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