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Thank You Platinum Sponsors
Thank You Gold Sponsors
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Chylon Pappas
President Elect
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Message from President Elect
As we begin to wrap up our 07-08 year, I wanted to take a moment to thank everyone for being involved with our chapter. Whether you attended one luncheon or all of our programming this year, it is your support that keeps us going. We have had a year of record highs and expect this trend to continue moving into next year.
I would also like to take the time to say a huge THANK YOU to our board and volunteers. I must say that I have been involved on our board since 2004 and this has truly been one of the best groups of people that I have ever worked with. Managing a chapter our size is quite a challenge, but our team has stepped up to the plate again and again.
While you are out enjoying the sun (hopefully) on the afternoon of June 6th, our incoming board will take part in our Summer Board Retreat (not really a retreat, just a better name for planning session.. but don’t tell them that). This will be the first opportunity for the incoming board to discuss our objectives and draft our chapter plan.
If you would like to get involved on a board or volunteer level, we still have opportunities available. Just let me know and we will get you dialed in.
Hope to see you at our June events!
Sincerely,
chylon.pappas@henryvevents.com |
Susan Federici
AMA Newsletter Editor
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Editor's Note
Welcome to early Summer fair readers!
This issue of the AMA Oregon e-Newsletter will be my last as Editor.
It was my goal when I took on the responsibility as Editor to give to each of you more than Announcements for upcoming AMA events. I hoped the Newsletter would act as a living conduit from the past of the AMA and its members into its future. To accomplish this goal I tried to include follow up articles for the previous month's activities along with the Announcements for the activities yet to come. I also tried to familiarize the whole of the organization with the many engagements of the Board of Directors. Here, I think of the articles last Fall showcasing the AMA's volunteerism with local non-profits. During the Winter and early Spring, we all benfited from the activism of Eddy Ong, President of the AMA student chapter at Portland State University, in giving us reports of our collegiate members, particularly the Golf Tournament.
I know that all of your blessings will go to my successor. Please give that individual all of your cooperation, as well.
Enjoy
About the Editor: Susan Federici is Principal of Federici Business Group. She can be reached at susan@federicibusiness.com. |
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June Luncheon
June 10
11:30AM-1PM
Benson Hotel, Portland
Are you satisfied with your marketing skills? Would you appreciate hearing how other expert marketers have found success? Come to the AMA’s knowledge roundtable luncheon on June 10 where you can meet content experts in such relevant marketing areas as ad campaigns, e-mail marketing, video, communications and brand. Choose from any two of seven topics, each of which will be half an hour. Don’t forget to bring your questions and ideas!
Pricing:
Early Bird (Before 6/3/2008)
Member: $25
NonMember: $35
June 3 and later:
Member: $30
NonMember: $50
Students: $15
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Amy Spreadborough,
Account drector/partner,
Leopold Ketel & Partners |
Alex Williams,
Strategist, eROI |
Bill Dolan,
President/Creative Director |
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Dale Schreiner, Research Director, Market Strategies International |
Kent Lewis, President, Anvil Media |
Kim Brater, Partner & Certified Brand Strategist,
Ant Hill Marketing |
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Mara Woloshin, APR, Woloshin Communications Inc. |
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Sponsor Spotlight—Marqui
Established in 2000, Marqui is a small software company that is headquartered in Vancouver, BC Canada. They have more than 300 clients across North America.
Marqui helps marketing teams in small to medium-sized businesses run demand generation campaigns more efficiently and with better results every time. Clients across various verticals use the Marqui Marketing Automation Suite, whether they’re a not-for-profit company trying to solicit donations or a franchise trying to grow operations or a tech start-up trying to generate more sales-ready leads. Marqui cuts out the complication of struggling with code or cost of hiring an external agency. Marketers now have visibility into which campaigns are generating revenue, and which ones are not. This enables them to make strategic decisions based on hard data.
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Field Report from the Microsoft Vision to Venture Conference
by Michael Thompson of Market Accelerators
On Friday, May 16, 2008, I was lucky enough to spend the day with over 450 women entrepreneurs at the Microsoft's Vision to Venture Conference in Redmond, Washington.
You might wonder what a man was doing at a women’s conference. My presence there was in support of John Jantsch, the founder of Duct Tape Marketing who was one of the main speakers. I am part of the Duct Tape Marketing network of business coaches and we help entrepreneurs and other small businesses who are frustrated with their marketing. I have to say it was pretty impressive to see so many women passionate about their businesses.
Since returning, myself and Matthew Scott, another Duct Tape Marketing coach, have been asking ourselves what we learned.
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Forward 2008–
Re-Cap of the AMA's 2008 Conference
The morning keynote speaker was Andy Sernovitz, founder of the Word of Mouth Marketing Association. The afternoon keynote speaker was Mrinal Desai, formerly VP with LinkedIn and currently VP and founder at CrossLoop.
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Announcements
Upcoming AMA Oregon Events
June Professional Networking Workshop:
Do you know me? Reaching out to customers on an individual basis
Tuesday, June 24, 2008
Ecotrust Building, 721 NW 9th Avenue, Portland, OR
5:30PM Networking
6:00-7:00PM Panel discussion and workshop
How do you reach out to and engage your customers on an individual basis? How do you have a conversation with them amidst the clutter of competing messages? Representatives from print media, e-mail marketing and non-traditional marketing will share new ideas, tactics and strategies to talk to your customers and clients on a one-on-one basis.
Our Sponsor
FILTER is a full-service creative resources company that delivers proven results. For businesses that need talent—either in-house or off-site— we offer staffing services and project-management expertise for a variety of design, production and content management needs. Our clients include prominent technology and services companies as well as many of the leading design, advertising and interactive agencies throughout the West Coast. Please visit filtertalent.com or call us on 800.336.0809 for more information.
Other Events
So you think commercial radio is spot ads and not much else? Think again. Local radio is human media, continually evolving to remain a vital part of our community. Join PAF and the Portland Area Radio Council (PARC) to meet a panel of industry leaders and client-side advertisers who are in the know about the latest research, case studies and winning uses of modern radio. Radio 2.0 will discuss how radio has reinvented itself to become a highly targeted marketing hub, linking traditional media with the latest social marketing techniques.
Carol Grothem, Vice President, Broadcast Manager, Campbell Mithun
Mary Beth Garber, President, Southern California Broadcasting Association
Kent Lewis, President, Anvil Media and Former PAF Board Member
Doug Zanger, Owner/founder Xhang Creative
Judi Ranton, City of Portland, Water Bureau
LOCATION: EcoTrust, 721 NW Ninth (in the Pearl)
TIME: 11:30am Arrivals / 12:00pm Lunch and program
PRICING: PAF Members: $45 / Non-Members $60
NOTE: Events Registration/Payment Policy: Pre-payment by VISA/MasterCard/AMEX, is required with ALL advance reservations. RSVP deadline is 4pm the day prior to event. Due to venue attendance guarantees, there will be an additional $5.00 added to your registration fee for "Pay at the Door" or on-site registrations.
No Show/Cancellation/Substitution Policy: The PAF requires 72 hours notice prior to any PAF event, unless otherwise noted - registrants will be invoiced/charged for non attendance. To request an attendee substitution, please call the PAF office, 503.224.2623, or email Jamie@portlandadfed.com.
We Need Your Help!
Looking for an easy way to be more involved?
Please contact Erica Poff, Human Resources Chair AMA, at erica.poff@gmail.com if you are interested in getting involved.
We value your opinion
The AMA strives to offer topical resources to help in your professional development and career advancement in today’s competitive environment. We want to make sure we are serving your interests and adding value to you. Tell us how the AMA has helped you and how we can improve. We would love to hear from you.
Let us hear about it!
Have a topic to share with fellow marketers? Submit an article or case study to be featured in our next newsletter.
AMA Pulse Archives are available online - click here to view past editions. |
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