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Thank You Platinum Sponsors
Thank You Gold Sponsors
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Meet Orit Kramer
March Volunteer
of the Month
Orit Kramer is owner and Creative Director of InHouse Graphic Design, a full service design studio providing comprehensive design services. InHouse manages all aspects of creative projects--from concept development to the finished product. Orit has 10 years of experience in graphic design, including identity/logo development/branding, collateral materials, page layout, and web design.
“After relocating to the Portland area, I attended an AMA luncheon,” Orit said. “I found the event to be very educational and informative. Additionally, the networking opportunities have helped me grow my business. The level of commitment and professionalism of AMA board and members impressed me so much that I decided to volunteer with the Community Outreach Program. A little later I took the opportunity to work on marketing/design materials for the MAX awards. The MAX Committee was an energizing experience. It was so rewarding to see it all culminate on awards night.”
Orit is looking forward to being more involved with the AMA Oregon next year. She has already signed on to work with the Communications Committee in 2008-09.
Thank you Orit! |
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Golf at
&
Benefit the Oregon
Food Bank
March 30, 2008 |
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PSU Student Chapter
Super Bowl Ad Party
February 12, 2008, Henry's 12th Street Tavern
What a great event we had on Tuesday February 12th ! There was food, billiards, great commercials, and an excellent presentation from Jeremy Darlow, assistant brand manager for Widmer Brothers Brewing. We learned about how Widmer Brothers Brewing started their successful brewery, and how they continue today as the poster boy (man) of great micro-brews in the state of Oregon.
When we started this event, it was supposed to be a Super Bowl ad-design competition, but we were unable to have a large number of applicants. So, it was more of a celebration of the best ads of the year. We attracted approximately 25 people to this event. Hopefully next year's event will be even bigger.
Big thanks go out to Kevin Hohnbaum and Karen Guillen-Chapman, marketing professionals who came to support our event. The support of the professional chapter is always appreciated because it makes our events so much more beneficial to our collegiate members.
Henry’s 12th Street Tavern was a great venue to hold this event. They provided billiards tables, good drinks, good food, and a wonderful atmosphere to enjoy the evening. We hope that they are willing to support our chapter in similar ways in the future.
Thank you all for your support, and we look forward to seeing you at the next AMA-PSU event!
-Matt Schaeffer
Executive VP AMA-PS
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Chylon Pappas
AMA President Elect
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AMA Oregon's Annual Elections
Dear AMA Oregon Member,
I would like to ask for a moment of your time to vote on the incoming AMA Oregon Board of Directors for 2008-2009. As you may know, our board is comprised of volunteers from within our local marketing community. As a team they put in countless hours in order to provide you with high caliber programs, networking, professional development and community outreach opportunities. As a member, your vote is very important and will shape our organization for the next board term.
After meeting with our proposed slate of officers individually, I can tell you that each of them is passionate and truly focused on the mission of our chapter. I am honored and excited to work with this committed team in the coming year.
So, please join me in electing our incoming officers. Click on the link below to download the 2008/09 Board of Directors Ballot. The AMA board term will run from July 2008-July 2009.
In order to ensure a smooth board transition, it is important that we receive your faxed or e-mailed votes no later than March 14, 2008.
Click here to download the AMA Oregon Board Ballot 2008- 2009
Please don’t hesitate to contact me directly at chylon@henryvevents.com, with any questions or concerns about the elections process. I look forward to serving you as your incoming President of the AMA-Oregon Chapter, and hope to see you soon at one of our upcoming events.
Sincerely,
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MAX Awards Ceremony
February 21, 2008
Governor Hotel
Thirty walked the red carpet; seven left with trophies
AMA Oregon honors this year’s best at the third annual MAX Awards
February is not about Valentine’s Day. It’s not about Super Tuesday. It’s not even about the Oscars. For Oregon and Southwest Washington marketing professionals in the know, February is only about one thing: the AMA MAX Awards. And this year, they did not disappoint.
Portland advertising agency Leopold Ketel + Partners swept the night with four trophies and celebrated with a champagne toast, courtesy of the AMA. eROI, Ant Hill Marketing and Henry V were also honored at the event co-hosted by Eric Gregg, chapter president and managing partner of iLoyalty and Cris Schulz, advertising director of Daily Journal of Commerce (and the wizard who brought us this year’s awards).
More than 200 professionals walked this year’s red carpet at the Governor Hotel in downtown Portland to celebrate, network and rub elbows with the nominees. Comedian Aaron Ross offered a humorous take on successful product development and marketing with 50 Cent’s Formula 50 Vitamin Water and his very own “gangsta yo-yo” featuring Dr. Dre’s spinning face.
Abby Lambert, creative director for Apex Creative Design and AMA Communications Chairwoman, received a special award of distinction for her commitment and volunteerism to Oregon AMA.
And the winners were…
Best Integrated Marketing Campaign for B2B – Henry V
Best Integrated Marketing Campaign for B2C – Leopold Ketel + Partners
Best Integrated Marketing Campaign for Non-Profits – Leopold Ketel + Partners
Best Web Campaign – eROI
Best ROI Campaign – Leopold Ketel + Partners
Best Printed Collateral – Ant Hill Marketing
Best Public Relations Campaign – Leopold Ketel + Partners
- Michele Daterman, vice president of marketing, Portland Trail Blazers;
- Don Dickinson, director of advertising management, Portland State University’s School of Business;
- Tom Eiland, partner, Conkling Fiskum & McCormick;
- Brooks Gilley, co-founder and managing director, 52 Limited;
- Debra J. Ringold, dean and professor of marketing, Willamette University’s Atkinson Graduate School of Management;
- Jamie Sexton, executive director, Portland Ad Federation;
- Cindy Trames, vice president influencer channel, NAU.
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Susan Federici
AMA Newsletter Editor
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Editor's Note
In last month's Editor's Note, I harangued that red was the color for February and that red was the color for passion. Was February passioned enough or what?! On February 5th, there was a whopper networking event. The
February 12th Luncheon was a sell out. Also, on February 12th , our student chapter at PSU held a Super Bowl Ad Party that attracted 25 people. And certainly the most spectacular of all AMA events, the MAX Awards, astounded everyone on Thursday, February 21st.
This month's Newsletter recaps many of February's hottest happenings. Some quiet, but meaningful, events occurred during February, too. In particular, Cyndi Johnson, February's Volunteer of the Month, forged further ahead on her work with Girls, Inc. This month you will can read more about the mission and activities of this nonprofit as it prepares for it's Summit. This month's issue also recognizes Orit Kramer, another quiet contributor. Orit is March's Volunteer of the Month. Orit, a graphic designer with her own company, InHouse, really delivered with the designs for the MAX Awards competition, advertisements and event.
So, February was a remarkable month for AMA Oregon. As the new, and nascent, flowers in my garden demonstrate so colorfully, March is the advent of Spring optimism and fresh starts.
Also, Mr. Robert Moreau, of Rubicon Marketing, contributed another one of his insightful articles this month. In this Issue of the Newsletter, Mr. Moreau helps us through the issues involved in getting the right marketing materials to the customer at times when they are most receptive.
Enjoy!
About the Editor: Susan Federici is Principal of Federici Business Group. She can be reached at susan@federicibusiness.com. |
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Colleen Chapman
Director of Corporate Social Responsibility
Starbucks
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March Luncheon
Tuesday, March 11, 2008
Marketing Corporate
Social Responsibility
with Starbucks
Colleen Chapman
Director of Corporate Social Responsibility
Starbucks
11:30 a.m.- 1:00 p.m.
The Benson Hotel
309 SW Broadway Portland, OR 97205
Social Responsibility and a company’s commitment to serving their community has become an increasingly important element of today’s business model. Join Colleen Chapman as she discusses how Starbucks has both effectively marketed sustainability as well as met challenges along the way.
Pricing:
Member: Early Bird (Before 3/7/08) $25
Member - Regular Rate: $30
NonMember: Early Bird (Before 3/7/08) $40
NonMember - Regular Rate: $50
Students - $15
Sponsored by:
Premier Press is a family owned and operated commercial print shop with over 33 years in business. We have embraced the full service concept and have a large list of off-set, digital, letter press, variable data, wide format, mail and fulfillment capabilities. Our wide range of presses provides efficiencies on jobs ranging from business cards to annual reports, from clothing catalogs to fine art posters. In addition, we are G7 certified to ensure the highest standards in color quality control and have made significant investments in unique printing techniques such as UV inks, Sublima, DiamondKote and stochastic screening technologies. Premier Press. is committed to operating in the most environmentally friendly manner and has earned the Forest Stewardship Council certification for responsible forest management. Premier Press is also a certified Women Owned Business (WBE).
For more information on Premier Press’s services or capabilities please call Cyndi Johnson at
(503) 223-4984 |
Tickets:
$35 each
(plus $3 handling fee)
Register asap to reserve your spot!
Call 503.963.3965
or email Phil Horn to register. |
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Come See Greg Oden and the Trail Blazers play the Washington Wizards.
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Frazier & Company, LLC
Sponsor Spotlight
Sponsor Since 2004
Our March Sponsor Spotlight is shining on Frazier & Co. LLC of Lake Oswego. Nine years ago, Kim Frazier founded the business and remains as its head. To say that Frazier & Co.'s business is corporate marketing products and services gives a pale understanding of what the company actually offers as services to other businesses. A better description of Frazier & Co.'s line of work is probably to say that they heighten their clients' brand marketing programs with a strong consultative approach backed by creative use of products, merchandise, unique packaging and delivery.
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PSU AMA Chapter Hosts Golf Tournament
Proceeds Benefit the Oregon Food Bank
Sunday March 30, 2008
Dear Golfer:
The PSU chapter of the American Marketing Association and the Oregon Food Bank would like to invite you to our 1st Annual "Luau on the Green" Golf Tournament Fundraiser. All proceeds will help a great cause, as your support will directly benefit marketing students at PSU and the fight against hunger in Oregon. Our golf tournament is designed to provide you with the golf experience of a lifetime at the same course won by one of the greatest, Tiger Woods during the 1996 U.S. Amateur Championships. Your tournament fee covers an ultimate golf outing: green fees, box lunch, range balls, cart fees, various contests, luau dinner, and a gift bag for every golfer. For more information, please contact Eddie Ong at 971.275.7829 or by email at eong@pdx.edu. Thank you for your generous support, and we look forward to seeing you on the greens!
Sincerely,
American Marketing Association-PSU
The Oregon Food Bank
Click here for event information.
Click here to register for the event. |
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Community Outreach Committee Report
Girls, Inc with Cyndi Johnson
The AMA Community Outreach Committee has signed up to help Girls Inc. promote their United Girls Summit to be held on May 22nd. More than 1,500 girls from Washington and Oregon will gather in Portland to learn about countless careers they can choose as they mature into strong, smart young women.
“It is never too late—or too early—for girls to plan, and achieve, a future as bright as they can dream,” said Annette Klinefelter, Executive Director, Girls Inc. “This is a great opportunity for these girls to
get a head start on building a foundation for a career that knows no limits.”
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4-Keys to Maximizing the Use & Effectiveness
of Your Content
By Robert J. Moreau,
EVP Sales & Marketing
Rubicon Marketing Group
If you are like most marketers you either have too much content or not enough. Larger firms struggle with their vast library of content with very little idea of what works or what doesn’t, what’s new vs. old or what should be updated vs. scrapped all together. Many smaller companies have a hard time finding the time or the resources to consistently develop compelling content. In many cases they neglect key pieces of necessary material that can have a substantial effect on the bottom line. In today’s information age, it’s never been so important to make sure that you not only develop quality content but that you also maximize the use of it once it is created. Regardless of your specific challenge, here are four tips in getting the most out of your content.
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Announcements
Upcoming AMA Oregon Events
Monday, March 10, Oregon Zoo's Cascade Crest Banquet Center
7:30 am - 5:30 pm (Networking)
Why should AMA members be interested in attending SearchFest ’08? To develop or refine search engine marketing strategies for their company or clients to maximize brand awareness, generate qualified leads or improve return on marketing investment. Join SEMpdx members in welcoming representatives from nationally-renowned companies, agencies and the big 3 engines: Google, MSN & Yahoo!
Click here for more information and to register
Share the coupon code: SF8PT (which will save $40 off any admission other than Student). To get the discount, members simply enter the coupon in the "Coupons/Gift Certificates" text box and click "Add".
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AMA-Oregon Chapter members are asked to use the link below to access the eMarketing Summit Lunch-only registration.
The lunch-only registration option is for AMA members ($32.00 pp) and this registration link is only accessible through the AMA site (not on the InnoTech site).
Cost is $149 for the entire two day InnoTech summit, including lunch, featured breakfast presentation on April 17, exhibiting and receptions.
Go to www.emarketingsummit.com for information and registration.
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+ + + +
Tuesday, April 29th
5:30 pm - 7:00 pm
Ecotrust Building , 721 NW 9th Portland OR
Topic:
Tradeshow Marketing
Speaker:
Kim Frazier, Frazier & Co.
Tom Werner, Next Level Exhibit Design
Save the date
AMA Annual Conference
More details to follow!
We Need Your Help!
Looking for an easy way to be more involved?
Please contact Erica Poff, Human Resources Chair AMA, at erica.poff@gmail.com if you are interested in getting involved.
We value your opinion
The AMA strives to offer topical resources to help in your professional development and career advancement in today’s competitive environment. We want to make sure we are serving your interests and adding value to you. Tell us how the AMA has helped you and how we can improve. We would love to hear from you.
Let us hear about it!
Have a topic to share with fellow marketers? Submit an article or case study to be featured in our next newsletter.
AMA Pulse Archives are available online - click here to view past editions. |
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