AMA Oregon Annual Conference
FWD07 | May 25, 2007 | 8 a.m. - 3 p.m.
Innovation, sustainability, creativity

Forward 07 is about Insight—insight into the vision of leaders
who are transforming the way business is done. Quiet revolutionaries including the CEO of the first billion dollar
sustainable company and local leaders with national
credentials in innovation and sustainability.
Forward 07 is a catalyst that will help you find new ideas and inspiration for your business.

Key Note | Ray Anderson Founder and Chairman, Interface Inc. Ray Anderson may well be the most visionary figure in American business today. As chairman of the textile manufacturer Interface, he has transformed the company he founded 33 years ago into the world’s first industrial firm devoted to sustainability.
Key Note | Kevin Carroll Founder, The Katalyst Consultancy Kevin Carroll is the author of the highly successful book, Rules of the Red Rubber Ball, which Newsweek calls “an adult’s version of Dr. Seuss’s Oh, the Places You’ll Go!

About The Speakers
		Bill Scott, General Manager, FlexCar FlexCar founded the US car-sharing industry and now operates car-sharing programs for tens of thousand members in nine metropolitan areas. Bill joined FlexCar in 2002, after serving as director of the Oregon Economic and Community Development Department.
		Jason Graham-Nye, Co-founder & CEO, gDiaper gDiapers have no elemental chlorine, no perfumes, no smell, no garbage and no guilt. In fact, you can even garden compost the wet ones in one compost cycle, approximately 50 to 150 days.
		Ian Yolles, VP of Marketing, Nau Ian Yolles has managed brand building and marketing activities in some of the world’s most influential consumer product companies. In his current role as VP of Marketing for Nau, Ian manages the full spectrum of communications that define the Nau brand.
		Kierstin De West, Founding Principal/Strategist, Ci Kierstin is the key strategic mind at Ci and has been developing brand and creative strategies based on consumer, cultural and marketplace insight for the last 10 years.
		Brian Rohter, CEO, New Seasons New Seasons buys locally so that its customers can buy local, keeping more of the money we spend as a community, right here at home where it belongs.

Pricing:

• Member: $149
• NonMember: $179
• Students: $99
• Combination 1 year membership + conference (1st time members): $295 (You save $154!)

Learn More & Register

Presenting Sponsor: 52LTD.COM

With

Thank You to New and Renewing Members

We would like to welcome the following new members who joined and the current members who renewed their membership to AMA Oregon since the last newsletter was published.

New Members

Peggy Fisher, A-dec

John Ott, Home Comfort Zones

Darcey Miller

Jennifer Boehmer, Portland Community College

Gillian Kennedy, Pop Art Inc

Brooks Gilley, 52 Limited

Lee Pearson, Leeway Technology Consulting

Andi Koegler

Rebecca Mairs, Livingwood Nowack

Stephanie Baartz-Bowman, Adobe Systems Inc

Renewing Members

Dianne Kaiel, Sage Software Inc

Melissa Crosman, Interface Engineering Inc

Tim Seydel, Eastern Oregon University

Collette Sanftleben, NTP Distribution

Stacy Garrett, Garrett Marketing Solutions

Scott Wolff, Grant Thornton

Christina Kvavle, Harland Financial Solutions

Scott Davis, BN Research

Bruce Shoemaker, Acti-Dyne Survey Research

Renee Wilson, Adalis

Christy Green, Harland Financial Solutions

• $30 off annual membership dues

• Your choice of four bonus gifts:
  • $20 Prepaid MasterCard® Gift Card*
  • $200 Coupon toward any AMA national event
  • 512MB USB pen drive
  • Pro-style binoculars

• Follow up in interview with Ben Lloyd, president of
  Amplify Interactive, and speaker at AMA’s April Professional Development Workshop. Ben talks in more detail about ways you can optimize your existing web site.
  
• POV from Andy Van Oostrom, eROI. Andy addresses the challenge we’re beginning to see with how emails display in the new Outlook 2007.
  
• Local Marketer profile – Eric Gregg, iLoyalty and president Elect for AMA Oregon.
  
• Want a Green image? Use color to “Brand it Green.”
  
• National trends:
• Marketer 2.0 – New technologies require new skills from marketers
• Web site click-through study shows where B2B and B2C customers are clicking.
  

Announcements

Evening networking with PRSA - May 29 | 5 - 7:00 p.m.
Ruth's Chris Steak House
309 SW 3rd Ave
Portland , OR 97204
(503) 221-4518

Nonprofit Nirvana: Success Strategies on a Shoestring
Wednesday, May 9 | 8:30 a.m. - 1:30 p.m.
The Eugene Hilton & Conference Center
66 East 6th Avenue [ View Map ]
Check the Hilton Directory in the foyer for exact room location.
Your nonprofit has challenges. We have solutions.
Good marketing and public relations may seem like an unsolvable puzzle, but when done right they further your cause and help your star shine brighter! Now, the local marketing and public relations community is offering a special conference designed just for you. You'll learn from the pros how to better promote your organization, raise money, attract volunteers, find stakeholders and create a genuine image in line with your mission — all on a shoestring budget.
COST: $35.00 (includes catered lunch) by May 4, 2007; $50.00 after May 4, 2007
RSVP by Friday, April 4 at www.eugeneama.com .
Cvent automated reservations makes it easy.
Presented by the Southwest Oregon Chapter of the American Marketing Association and the Greater Oregon Public Relations Society of America.

BCAMA Vision Marketing Conference
Friday, May 11, 2007
Hyatt Regency Hotel, Vancouver BC

The BC Chapter of the American Marketing Association (BCAMA) is pleased to invite you to VISION 2007, Western Canada’s premier marketing conference. Soak up the latest in marketing and branding from visionary marketers, planners and creatives. Our goal is to provide inspiration and practical insight that will help tomorrow’s great leaders step beyond the realm of the ordinary and the expected.

This year the conference will feature six speakers from a variety of unique disciplines and backgrounds, who will provide you with vivid insights and stories from their own personal experiences. Speakers include Dennis L. Dunlap, CEO, American Marketing Association; Kevin Carroll, Founder, The Katalyst Consultancy; Richard Worzel, Canada’s Leading Futurist; Mitch Joel, President, Twist Image; John U. Bacon, Performer, Veteran Journalist and Author; and Paul Lavoie, Co-Founder, Chairman and Chief Creative Officer, TAXI NYC.

Portland AMA members that reference the AMA when registering for VISION will be receive the regular AMA member rate of $240 CDN (early bird before Apr. 27) or $310 (regular).

To register or find out more, visit the BCAMA Web site, www.bcama.com.

Professional Development Workshop - June 5 2007
5:30 - 7:00 p.m. | Ecotrust Building  721 NW Ninth Ave
Topic: "Get to the Point" Speaking
Speaker: Dave Yewman
Sponsored by:


AMA Luncheon - June 12 2007
11:30 a.m.- 1:00 p.m. | The Benson Hotel
Topic: Service Recovery
Speaker: Sonja Hagen, West Coast Marketing Manager for Jet Blue
There will be a GREAT door prize for one lucky attendee!!!

We value your opinion
The AMA strives to offer topical resources to help in your professional development and career advancement in today’s competitive environment. We want to make sure we are serving your interests and adding value to you. Tell us how the AMA has helped you and how we can improve. We would love to hear from you.

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