| |
Thank You Platinum Sponsors
Thank You Gold Sponsors
|
AMA Oregon Keeps You
On Top of
Trends in Marketing
|
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
| |
2006 MAX Winners, eROI
Best Web Campaign
|
|
|
|
Eric Gregg
AMA President
|
|
President’s Message
I had the opportunity to watch Seth Godin speak a couple of weeks ago. In addition to being a truly gifted speaker, I believe his message is paramount to long-term marketing success: be remarkable. How many times, as marketers do we witness (or actively participate in) a marketing campaign that is attempting to save a product or service wallowing in mediocrity. Every business professional who has taken an entry-level marketing course had to learn the 4 P’s (product, price, place and promotion). Most of us would agree that to achieve market success, each of those components (and many others) must all be working in unison, yet how often are we tasked, as marketers to use promotion to minimize deficiencies in the other three areas?
Be remarkable. Harder than it sounds, of course, but think of the brands that do it well, and think of how much easier our job as marketers is when we have brand evangelists who help us spread the word. From Red Bull’s Flugtag events (launching ill-equipped flying objects into a body of water) to Harley Davidson’s bike rallies, to Apple’s success with the iPod and iPhones, our customers are dying for something to talk about; something remarkable.
It is because of this that I am anxiously anticipating our November luncheon with Keen Footwear and Henry V Events. Together, they will take us through the Keen HYBRID.STAND campaign. While it is easy to say we want to create a buzz and generate conversations about our brand, to do it effectively requires precise planning, creativity and expertise. The second Tuesday in November, we will get to see the process involved and learn from two of the best in the business.
As AMA-Oregon continues to grow and evolve, we strive hard to continuously deliver exceptional value to our members and marketers in the region. Our volunteers work hard every day and every week to make that a reality and I would like to thank all of you for your hard work and dedication to the profession of marketing. Please let us help you get involved with the association. If you would like to volunteer or get more from your AMA membership, please feel free to contact me directly at egregg@iloyalty.net and I can help get you started.
Best –
|
|
Susan Federici
AMA Newsletter Editor
|
|
Editor's Note
Halloween is just barely past and the frenetic holiday season is only a month away. Now is probably a good time to pause to reflect on how our many relationships nurture us and we nurture them in return.
The Sponsor Spotlight this month is Stevens Printing. Rich Stevens describes his business as short run, high quality, boutique printing where relationships are everything. While Rich attributes the company's willingness to be a donor to non-profit organizations, like the AMA, to the sense of stewardship instilled by his father, I think that Rich's stewardship is the community embodiment of the personal/professional relationships that make Stevens Printing flourish.
Certainly the sensitive relationships Stevens Printing develops with its clients are the same as those developed between the most successful marketers and their equally successful clients. This issue of the monthly Newsletter is the first to invite the region's designers and agencies to submit entries for the 2007 MAX Competition, Marketing Awards for Excellence. A brilliant marketing campaign starts with people sharing their ideas, understanding each other's ideas and executing those ideas in superior ways. It is, in short, the successful stewardship of ideas and intentions.
This year there are 10 MAX categories in which applicants can strut their best stuff and a big sit down dinner Awards Ceremony in February to celebrate everyone who entered. Please read the MAX announcement and begin planning your illustrious application package!
Enjoy!
About the Editor: Susan Federici is Principal of Federici Business Group. She can be reached at susan@federicibusiness.com. |
Bobbie Parisi, VP of Marketing, KEEN, Inc.
Erika Bruhn, Marketing Manager, KEEN Inc.
Katja Asaro, Managing Director, Henry V
Sponsored by:
Grapheon Design + Communication has been a thriving business in
Portland for 18 years. Our passion is to help businesses build
relevant design and messaging connections between consumers and brands.
We are a nimble, smart team of seasoned professionals with a special
interest in, and deep experience with businesses that promote a healthy
planet, healthy bodies and healthy lifestyles. Please visit us at
www.grapheon.com or contact April Brown, CMO at abrown@grapheon.com or call
503 222 3341.
|
|
November Luncheon
Tuesday, November 13, 2007 Topic: Connect With Your Audience Through Non-Traditional Marketing
Bobbie Parisi, VP of Marketing, KEEN, Inc.
Erika Bruhn, Marketing Manager, KEEN Inc.
Katja Asaro, Managing Director, Henry V Events
11:30 a.m.- 1:00 p.m.
The Benson Hotel
309 SW Broadway Portland, OR 97205
The KEEN vision is to be an outdoor brand that delivers industry-changing, high-quality products for all outdoor enthusiasts, and to demonstrate integrity and leadership, especially on social and environmental commitments, while promoting a more inclusive outdoors community.
In September of 2007 KEEN introduced their KEEN HYBRID.STAND branding campaign.
The campaign is an innovative initiative designed to inspire and empower people who are passionate, active and involved – or want to become involved – with making a difference around sustainability.
Hybrid.STAND includes three major components:
- The STAND online contest
- Documentary film
- 50 college campus tour
The campaign culminates at the Hybrid.STAND Festival in Portland, Oregon in June 2008, during which the KEEN will announce the STAND contest winners.
At this luncheon you will learn about:
- The History of KEEN
- The brand positioning of KEEN
- Creative approach for the STAND campaign
We will share a case study of the execution and messaging vehicles for the STAND campaign and the goals and objectives of the initiative.
Pricing:
Member: Early Bird (Before 11/9/07) $25
Member - Regular Rate: $30
NonMember: Early Bird (Before 11/9/07) $40
NonMember - Regular Rate: $50
Students - $15
|
Fall 2007 Membership Drive - Ends November 15th!
Through the National Chapter, AMA has developed a membership campaign to generate great results for new members in our local Oregon chapter. Through this national campaign, which launched August 30 th, our new members can advantage of this great offer:
|
Grow your knowledge of what's new in the fast moving marketing world |
|
Gain new business relationships |
|
Update your marketing skills |
With the campaign, new members will get:
|
$30 application fee waived (member and chapter fees still apply) |
|
$20 prepaid MasterCard® will be offered as a special incentive.* |
For more information please e-mail membership@ama-pdx.com.
Offer valid for professional and academic members only.
*This card is the property of KeyBank National Association and is issued pursuant to a license with MasterCard® International Incorporated. |
|
|
|
Sponsorship Spotlight:
Stevens Printing
Platinum Sponsor Since 2006
Stevens Printing in Southeast Portland was founded by Bob Stevens in 1977. In 2000, Bob turned over the company's leadership to his two twin sons, Rich and Dave. Still, Bob comes into work three days a week. Rich holds the controlling interest in the company and was the person interviewed for this article.
Stevens Printing has been successful in its thirty years by cultivating the niche between the big printing houses, with their big 29 inch to 40 inch presses, and the rapid print chain shops like DocuMart and Minuteman Press. Rich describes Stevens Printing's business as short run, high quality boutique printing. At Stevens Printing, it's all about relationship building. Stevens Printing can, and does, provide its clients with quick turnaround, personal assistance and aids like swatch books and color print samples to check for appropriate colors and papers.
|
|
Kyndra Russell, Senior Director of Field Marketing for Starwood Hotels & Resorts
|
|
December Luncheon
Tuesday, December 11, 2007 Starwood Hotels & Resorts: Attracting Customers and ROI Through Tactical Marketing
Kyndra Russell, Senior Director of Field Marketing for Starwood Hotels & Resorts
11:30 a.m.- 1:00 p.m.
The Benson Hotel
309 SW Broadway Portland, OR 97205
Strategies and tactical marketing efforts from the Field Marketing Team at Starwood Hotels & Resorts representing the brands of Westin, Sheraton, Four Points by Sheraton, Luxury Collection, W, Le Meridien & St. Regis Hotels. The Starwood Field Marketing program is dedicated to driving measurable increased revenues, lower distribution costs, and stronger customer loyalty to hotels by utilizing highly targeted and tactical marketing channels.
Pricing:
Member: Early Bird (Before 12/7/07) $25
Member - Regular Rate: $30
NonMember: Early Bird (Before 12/7/07) $40
NonMember - Regular Rate: $50
Students - $15
|
|
2007 Marketing Excellence Award Call for Entries
This year's awards will recognize outstanding marketing strategies in 8 categories, up from 3 categories last year. Entries will be judged by top marketing professionals in the area.
The categories are:
- Marketing Campaigns (requires three or more media)
- Integrated Marketing Campaign- Consumer/Retail
- Integrated Marketing Campaign- Business to Business
- Integrated Marketing Campaign-Nonprofit
- Computer Based Marketing
- Results Marketing
- Best ROI Campaign (Judged on highest ROI gained from marketing campaign)
- Public Relations
- Best PR Campaign (Nonprofit, Business to Business, or Business to Consumer- only one will win)
- Advertising
- Best Printed Material
- Best Message Placement
|
Who is Eligible to Enter:
- Marketing professionals living or working in Oregon or SW Washington are eligible to submit an entry
- All Marketers, including agencies, consultants, corporations and nonprofits
- Entrants do not have to be AMA members to enter
Eligible Marketing Campaigns must have been developed and implemented between January 1, 2007 and December 31, 2007.
The 2007 MAX Awards Ceremony will be on February 21, 2008 from 4:30- 7:30PM in the Heritage Ballroom in the Governor Hotel in downtown Portland. This event features a sit down dinner and a multimedia program presented by SpiritMedia.
For more information and to download entry forms, Click Here.
|
Join the AMA as We Give Back
There are many ways to volunteer with the AMA, but the Community Outreach program is arguably one of the most rewarding. AMA Portland works with a wide range of non-profit organizations (in areas such as literacy, animal rights, children in need, environmental issues, women's empowerment, mental health and addiction services) to support their marketing needs.
Many non-profit organizations have limited funding to maintain in-house or consultant marketing professionals, but they still need significant marketing help to get the word out about what they do.
AMA Oregon works with organizations on targeted campaigns to improve community awareness of their work. Serving a non-profit by way of the AMA has its benefits: you get to network with other marketing professionals, direct your marketing expertise at very good causes, become eligible for volunteer recognition, strengthen your involvement in AMA, and do good in the community. At this time, we're looking for marketing professionals with project management experience to manage each non-profit opportunity. We also need individuals who can provide marketing consulting/strategy planning, graphic design, email, print collateral, branding, event planning, copy writing, PR, or web site expertise.
If you are interested in learning more or are ready to get started, contact Gillian Kennedy at Gillian.Kennedy@popart.com.
|
Communicator’s Conference
Call for Breakout Session Presenters
The Communicator’s Conference is an annual professional development conference held each spring in Portland for area, senior-level communications professionals. The North Pacific District of the Public Relations Society of America (PRSA) and the Oregon Columbia Chapter of the International Association of Business Communicators (IABC) host the event, which will attract more than 200 professionals in Alaska, central and northern California, Oregon, Utah, Washington, Idaho, Montana and Nevada.
This year, the conference will hold its first-ever New Professionals Summit, in partnership with the Young Professionals of America. The New Professionals Summit will reach professionals with less than five years of experience in their chosen field.
Presentation Topics
This year’s theme is “From typewriter to iPhone: being heard by multiple generations.” We are open to varying topics; however, preference will be given to ones with a strategic focus, fresh perspective and/or timely subject matter.
|
Announcements
Upcoming AMA Oregon Events
November Luncheon - Tuesday, November 13th, 2007
11:30 a.m.- 1:00 p.m.
The Benson Hotel
309 SW Broadway Portland, OR 97205
Topic:
"Connect With Your Audience Through Non-Traditional Marketing"
With KEEN Footwear & Henry V Events
Sponsored by:
December Luncheon - Tuesday, December 11, 2007
11:30 am - 1:00 pm
Benson Hotel, 309 SW Broadway
Topic:
Tracking Online Marketing & ROI
Speaker:
With Kyndra Russell, Starwood Hotels
January Professional Development Workshop -
Tuesday, January 29, 2007
5:30 pm - 7:00 pm
Ecotrust Building , 721 NW 9th Portland OR
Topic:
The Holy Trinity of Google Analytics
Speaker:
Cameron Madill, Synotac
Sponsored by:
Marketing Award of Excellence (MAX) -
Thursday, February 21, 2008 |
4:30-7:30PM
Governor Hotel in the Heritage Ballroom
Exciting details coming soon!
We Need Your Help!
Looking for an easy way to be more involved?
Be a greeter for AMA events!
Our next event is the November 13th Luncheon. If you've been thinking you want to get more involved, consider starting out as a greeter for this event.
Please contact Erica Poff, Human Resources Chair AMA, at erica@synotac.com if you are interested in getting involved.
We value your opinion
The AMA strives to offer topical resources to help in your professional development and career advancement in today’s competitive environment. We want to make sure we are serving your interests and adding value to you. Tell us how the AMA has helped you and how we can improve. We would love to hear from you.
Let us hear about it!
Have a topic to share with fellow marketers? Submit an article or case study to be featured in our next newsletter.
AMA Pulse Archives are available online - click here to view past editions.
|
|
|
