Sponsorship Spotlight: Spirit Media (cont.)
When asked what distinguishes Spirit Media from its competitors, Bill answered: passion, honesty, experience and results. Spirit Media's sincere interest in their clients comes from the deeply held belief that the media has a tremendous opportunity and responsibility to affect positive change. The experience of seeing a client succeed is incredibly rewarding.
Bill expressed disappointment with so many branding, media and marketing campaigns that rely on shallow investigation and pretty facades that may have little to do with the truth. At Spirit Media they say, “Great branding is about telling the truth exceptionally well.” For this reason they always dig deeper and work a little harder, so that a trusting and privileged honest relationship develops with the client.
Spirit Media also prides itself on driving real return on investment. A problem they encounter too frequently is a client belief that their media or marketing campaign is the silver bullet that will drive great growth all by itself. Unfortunately, this is usually not true. The challenges to sustained growth are almost always systemic and need to be addressed before or at least in conjunction with launching a media/marketing campaign.
Spirit Media has been a Platinum Sponsor for two years. Bill is very enthusiastic about his support for AMA Oregon. He sees great leadership and direction here and a tremendous bias for moving forward. Every year, when sponsorships are considered, Bill asks the same three questions:
- Is there a way that we can make a significant contribution to the organization?
- What can we learn from being a part of this organization?
- Can partnering with this organization contribute to Spirit Media's business objectives?
On all three accounts, Bill sees sponsoring the AMA as a slam dunk.
Spirit Media counts the likes of Nike, Intel, Adidas and a number of other great organizations across America among its clients. Additionally, their non profit work has opened up relationships with the Luis Palau Association, the K-LOVE/Air1 Radio Network, the American Red Cross, Medical Teams International, the Union Gospel Mission and the Portland Rescue Mission.
As our interview was closing, Bill shared two current projects that are representative of the type of work they are doing. The first is with Shift4 Corporation in Las Vegas. Shift4 has pioneered technology that virtually eliminates credit card fraud by removing sensitive data from the point-of-sale all the way through to the authorizing banks. Shift4 had an aggressive marketing agenda for 2007 and approached Spirit Media about developing strategies, media elements and events to help empower their sales and marketing campaign. Spirit Media's response was to conduct a brand and messaging workshop for Shift4's internal team and to conduct a variety of external interviews with key clients. What grew out of their research was brand and messaging refinements combined with media development to help drive their sales and marketing strategy. This last Fall, Spirit Media produced and directed the Shift4 Global Security Summit in Las Vegas.
On the nonprofit side, one of Spirit Media's most rewarding relationships continues to be with actor Stephen Baldwin. This relationship began three years ago when Spirit Media partnered to produce the Skate film “Livin' it”. All of Spirit Media's experience combined to produce “Livin' it”, one of the most widely distributed Extreme action films in the world. That success spawned a sequel, a series of touring events and, now, Spirit Media is producing a million dollar arena Extreme sports event in Phoenix. Even though this is the first arena event for Mr. Baldwin and the Breakthrough team, forty cities throughout North America have expressed interest in bringing the event to their community.
THANK YOU SPIRIT MEDIA!
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