Luncheon - September 12
FedEx Your Way to More Effective Market Research
How Fed Ex Built a High Performance Marketing Research Team that Delivers Bottom Line Impact

• Build a more proactive marketing research function.
• Ensure that research is always inline with strategic business focus.
• Make sure that marketing research always gets a “seat at the table” – and then keeps the seat!
• Develop and implement a dynamic research framework.

Gayle is the Manager of Marketing Research at FedEx Services.

Click here to register

AMA Board members Lisa Olsen and Sushmita Modi enjoyed the multi-sensory delights of the evening’s session.

Henry V presenters Matt Harper, Meredyth Jensen, and Greg Hedges shared valuable insight and anecdotes about successful branding events.

Participants at the first Professional Development Workshop of the 2006-07 year were treated to a lively and interesting presentation by Henry V. Beyond basic marketing strategy lies experiential marketing—a dynamic and effective way to increase exposure and create brand ambassadors.

Highlights include:
Some guided thought and creativity can provide direction when considering new and different ways to present your brand.

Seek ways to connect with customers through positive association—Henry V used ice cream bars, verbal description, and theme music to evoke the happy childhood memories of the neighborhood Good Humor vendor.

Click here for details about the October Professional Development Workshop.

If you’ve been thinking about joining the AMA, now’s the perfect time to do so. As a member, you can access a wide array of resources on professional development and take advantage of a multitude of networking opportunities, as well as benefit from valuable member-only programs and savings. Sign up this month, and you’ll save the $30 application fee as well as receive surprise welcome gifts!

Join today and take advantage of this limited time offer!

Marketing is suffering from atrophy on two fronts. On the one hand, the effectiveness of traditional marketing techniques is declining, and on the other traditional marketplace authorities (journalists and industry analysts) are having less of an impact on buying decisions. None of which is helpful if you're in the business of marketing.

Join international marketing communications expert Nick Hayes as he discusses the latest trends in purchasing decision-making and explains why Influencer Marketing is now a ‘must’ for almost any company. He will explore how Influencer Marketing differs from more traditional marketing activities and tell you how to use it to reawaken any CEO’s support for
his or her marketing department.

Attendees at this one-of-a-kind presentation will come away with a clear understanding of:

• The undeniable benefits of Influencer Marketing
• How companies like Microsoft and Virgin Mobile are addressing these influencers
• How to identify the influencers relevant to your company
• The steps your company can immediately take to address the dramatically rising power of these influencers and positively impact your sales

Click here for more information.

Nick Hayes has more than 20 years experience working in marketing for companies as large as Microsoft, IBM, HP, Sun Microsystems and Adobe to start-ups and niche players. In this time he has handled European media tours for Bill Gates, Steve Jobs, Scott McNealy, Carly Fiorina and many others. Former founder of two internationally successful technology PR and marketing communications firms, Nick saw that traditional PR was becoming commoditized, with clients simply trying to squeeze ever more coverage out of the same model of public relations.

In 2002 he became an early proponent of a new field – Influencer Marketing – which promises to unite the needs of both sales and marketing in-house departments. He has profitably run Influencer50 in Europe for the past three years and eighteen months ago established U.S. operations in San Francisco. Influencer50 has been rated as a ‘Company to Watch’ by Marketing Business magazine in the UK and as ‘one of the early leaders in Influencer Marketing’ by CNET’s Silicon.com.

Tuesday, September 26, 2006 Time: 6:00-7:30 PM
Registration and “happy hour” to begin at 5:30 PM
The Portland EcoTrust Building (in the same building as Patagonia & Hot Lips Pizza)
721 NW Ninth Avenue, Portland, OR 97209

Featuring HR Guru’s Herb Greenberg and Patrick Sweeney who have helped multiple marketers and their teams discover their defining qualities for greatness.

The “How To”:

Have you ever wondered how Avis hires salespeople who try harder? Or how the Chicago White Sox discover draft choices with the potential to break records and win a world championship?

Herb Greenberg and Patrick Sweeney have made careers out of analyzing peoples’ strengths and weakness. They have helped identify over two million people who have what it takes to succeed with their organizations – from welfare recipients to company presidents. Thousands have adopted their innovative leadership and management techniques, while countless individuals have integrated their ideas into their personal lives. Now Herb Greenberg and Patrick Sweeney are sharing the secrets they have learned in their presentation HOW TO SUCCEED ON YOUR OWN TERMS.

Click here for more information.

The EcoTrust building takes up the majority of the block between NW 9th & 10th, and NW Irving & Johnson. The main doors of Patagonia are located on Irving & 9th. You'll find plenty of parking in the rear of the EcoTrust building at NW 10th & Irving. There's also street parking available. You can enter through the doors near the parking lot, or from the NW 9th entrance.
721 NW Ninth Avenue, Suite 200, Portland, OR 97209 | www.ecotrust.org

Patrick Sweeney is Executive Vice President of Caliper, where he oversees marketing and corporate communications for this international management consulting firm.
Headquartered in Princeton, with a dozen offices around the world, Caliper consults with executives on hiring, employee development, team building and organizational performance. Patrick is the co-author of How To Hire & Develop Your Next Top Performer, published by McGraw-Hill, as well as the New York Times Bestseller Succeed on Your Own Terms, which was published in June 2006. Herb and Patrick also co-host a nationally-syndicated weekly radio show called “Winning in Business,” which features in-depth interviews with successful executives.

Herbert M. Greenberg, Ph.D. is the founder, president and chief executive officer of Caliper, an international management consulting firm, which, throughout the past four decades has assessed the management, sales and service potential of more than two million individuals for over 25,000 companies around the world. Headquartered in Princeton, New Jersey, Caliper has offices in Australia, Brazil, Canada, China, England, France, Germany, Japan, Mexico, Spain and Taiwan.

Welcome to the 2006-2007 AMA-PDX year! We know that many of you are involved with the AMA because you want to be more connected to the marketing community, you want to explore networking opportunities, or you want to hone your professional skills. The best way to do this is to be an active volunteer. We have a number of opportunities for every personality type and time schedule. The volunteer opportunities listed below do not require membership.
 

Please visit the AMA Oregon web site for full volunteer descriptions

2007 is the year you can add the AMA Marketing Award of Excellence (MAX) to your list of credentials

NEW - Five categories to show your best marketing campaign: